The Tracking-Free Ads Coalition is a coalition of political leaders, civil society organisations and companies from across the EU that are committed to put an end to the pervasive tracking advertising industry that dominates the internet today.

We aim to achieve change through EU legislation and concrete action in support of and to complement existing legal frameworks like the GDPR.

Online advertising does not need to be creepy and infringe on people’s rights. It does not need to finance disinformation and the targeted manipulation of the public debate. Help us create the environment for better online ads.

Join the Coalition

Whether you are a member of parliament, national government, a civil society organisation or a company supportive of the Coalition’s goals: Join us in working towards real change for online advertising in Europe that respects users and supports publishers, journalists, and other creatives.