Who we are

The Tracking-Free Ads Coalition is a coalition of Members of the European Parliament, supported by political leaders, civil society organisations and companies from across the EU that are committed to put an end to the pervasive tracking advertising industry that dominates the internet today.

What personal data we collect and why we collect it

Contact forms

If you contact us via the website’s contact form, we will ask you to provide a name and an email address along with your message for us. This information will only be used to respond to your message and may be stored as part of an email archive. You are of course free to use a nickname and a pseudonymous email address.

To protect the contact form from automated spam, we use the hCaptcha anti-bot service (hereinafter “hCaptcha”) on our website. This service is provided by Intuition Machines, Inc. hCaptcha analyses the behaviour of the contact form visitor based on various characteristics. This analysis starts automatically as soon as you open the page containing the contact form. For the analysis, hCaptcha evaluates various information (e.g. IP address, how long the visitor has been on the website or app, or mouse movements made by the user). The data collected during the analysis will be forwarded to hCaptcha.

The data processing for hCaptcha is based on Art. 6(1)(f) of the GDPR because we have a legitimate interest in protecting our site from abusive automated crawling and spam. hCaptcha acts as a data processor acting on our behalf as defined under the GDPR. If you’d like to know more information about hCaptcha’s data use, please check out its privacy policy and terms of use.


We don’t set any cookies.


For reporting and evaluation purposes, we collect some statistics on the visits and downloads on our website using Matomo, a self-hosted open source web analytics platform that gives us 100% data ownership. All data collected is anonymised, and we do not share it with third parties. Our web server retains access logs (which contain individual IP addresses and pages visited) for the purposes of troubleshooting and security. We use this information to provide an indication of faults and to identify peak usage times so that we can decide when to make major site modifications.

We respect your browser’s Do Not Track signal.

Who we share your data with

No one.

What rights you have over your data

If you have been in contact with us, you can request to receive an exported file of the personal data we might hold about you. You can also request that we erase any personal data we might hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Last update of this policy: 23 April 2021